Dating sites combined matches larger

Relationships today are fuelled by data and powered by technology.

Dating companies are leveraging big data analytics on treasure troves of information collected from the users in the form of questionnaires to provide compatible and better matches to their customers.

More Americans are shopping for love online these days, and industry analysts say there's an opportunity for investors in the emerging trend.

A recent report by Topeka Capital Markets finds that the combination of tough economic times, a rise in the number of singles, social media and mobile technology is causing a resurgence in the "fast food dating" business of online personals. people are a lot more comfortable posting their personal information online.

All told, the dating services industry is expected to generate .1 billion this year, and nearly 70 percent will come from the thousands of dating websites across the globe.

But even though the industry as a whole is growing, not all online personals sites are created equal, and analysts say only a select few make for good investments. Others focus on niche markets like race, religion and ethnicity.

That means making a dent as a new player will be harder than ever since many will have to build a database of users from scratch, says IBISWorld analyst Jeremy Edwards.

Online dating use among 55- to 64-year-olds has also risen substantially since the last Pew Research Center survey on the topic.Of course there are sites aimed at specific religious or ethnic groups, but there are also those who aim to match couples with very specific interests.The Passion Network, for example, is a small empire of 250 dating hubs like Thanks to the growth of such sites, the industry has expanded at 3.5 percent a year since 2008 — right through the recession — to become a .1 billion powerhouse.When it comes to finding love, "there's a lid for every pot," as the saying goes.These days, online dating makes it easier than ever to find your "lid." While dominated by big name, mass audience sites, like and e Harmony, a growing number of niche sites are finding success targeting singles looking for something very specific.

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